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Unexpected Encounter:
Vermilion Sign

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Competition Proposal

A "heartfelt sign" as a sheet of newspaper dyed in vermilion (朱色). 


Is there a more heartfelt moment than knowing that someone was thinking of you when you were not there? Is there a warmer gesture than that?


A humble page of a newspaper from your daily life can encourage you to think of someone else and wrapping a small token of love and giving it as a gift.

We can also call it a sign that you feel your own heart thinking about someone else. It is invisible to the eye, but it certainly exists within you.


The traditional role of delivering unbiased encounters with information which only newspapers can do (online news platforms can not)also leads us to encounter this "vermilion sign”.

The newspaper itself, which we touch with our hands, smell with our nose, and receive words with our eyes, may also be called a “heartfelt sign".

Used as wrapping paper to enhance gestures for others: a boy wrapping flowers from the garden to give to his parents, wrapping cookies baked this morning to share with friends, a grandma wrapping seasonal vegetables from her garden to give to neighbors, gift wrapping an impromptu souvenir from the train station. Handy in that it is easily folded and kept with you wherever you go.



Size: 812mm x 545mm, national newspaper size

Material: Newspaper sheet, printed in vermilion on the entire surface

Publication: Morning edition of a national daily newspaper

Publication position: Centerfold

Development idea: Sharing of its use on social media, collaboration with specialized/industry newspapers and magazines, expansion to other countries, different color variations for each project, etc.

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